CaféPod entered the annual Marketing 4 Start-Up Britain event where it was chosen by WDMP, who will act as a mentor, providing them with marketing expertise, strategy guidance and support on a pro bono basis.
CaféPod roasts and produces premium coffee capsules for the Nespresso system, currently selling in Tesco, Waitrose, Ocado and Amazon, CaféPod’s range of coffee capsules.
Craig Wheeler, managing director at WDMP, said: “Receiving advice from top marketing agencies can be invaluable to ambitious British start-ups. CaféPod already have a lot of momentum having gained listing in Waitrose and 650 Tesco stores. We believe we can bring all our experience gained from working in this category – with brands including Starbucks and Gaggia – to help fast track CaféPod’s current growth.”
Kate Peers, marketing director at CaféPod, told Packaging News: “One of the key areas where CaféPod will be utilising WDMP’s expertise and support is to promote the launch of the new ‘Origins’ brand extension. The classic black and white with gold packaging portrays the pureness of the Origins products, each product comes from small batch, single estate farmers across the world and each location is identified with a different colour label.”